Instacart last month began rolling out QR codes as part of an expanded connected technology suite of products with partner retailers. In January, Walmart launched an interactive store prototype at its incubator location in Arkansas that featured QR codes along with other in-store technology to help “create opportunities for digital exploration,” the company said at the time. QR codes have the potential to be a way in which customers can discover more information about a product, according to Ohri, who added it “gives them better insights into buying that product, into making that decision and into comparing information across other products.” “But if you and I were speaking seven years ago, there wasn't this big hype about QR codes.” “It's become ubiquitous in the market,” Ohri said. The technology was actually invented decades ago, but quickly garnered adoption during the COVID-19 pandemic when menus and person-to-person payments were pushed aside. QR codes are square barcodes that can be scanned using mobile phone cameras to be directed to more information or payment portals. That weird little black-and-white square that looks like a Rorschach test? Yes, retailers - not just restaurants - are using those. “Buy online, pickup in store and all the tech involved around doing that efficiently at the store level, either picking front of house or backup backroom … has stuck around and is scaling pretty fast.” 2. Retailers are “starting to think about productivity, efficiency and cost that is top of mind for everybody,” Lokesh Ohri, a principal in Deloitte’s digital practice, told Retail Dive. Five Below last month released its own buy online, pick up in store program.īOPIS requires technology or a system that makes it efficient and successful for all parties involved, which is something many retailers are focused on. While several retailers added BOPIS and have reported positive results from the service - including Target, Sally Beauty and Office Depot - others are just now jumping on board. Shoppers in higher-income households are also more inclined to use this purchasing option. Millennial males in urban environments are more likely to use BOPIS, according to data from Morning Consult. Not all consumers are more likely to use the option though. About 78% of shoppers plan to use BOPIS in some regard this season, which is down slightly from 81% in 2020, according to Bluedot. That said, overall interest has somewhat decreased since 2020. This season 39% of shoppers expect BOPIS to account for 50% or more of their shopping, according to a report by Bluedot shared with Retail Dive. The holidays have the potential to show BOPIS’ strength. shoppers will spend $95.87 million on BOPIS this year - a 19.4% increase year over year.īOPIS, which is sometimes known as click and collect, seemed like a win-win during pandemic restrictions, as shoppers could support physical brick-and-mortar stores without having to spend time in closed public spaces. In March, data from Insider Intelligence predicted that U.S. BOPISīuy online, pick up in store services continue to be sought after even as pandemic restrictions have waned. ![]() What types of technology brought convenience and personalization to the in-store experience this year? And which ones have the potential to stick around? 1. Retailers can still benefit from innovating with convenience and might want to look at in-store personalization to differentiate themselves in the market, according to a Deloitte report from Rob Harrold and Adam York. In fact, the store management technology sector saw an increase in funding during Q2 with a 25% quarter-over-quarter bump to $3 billion compared to $2.4 billion in Q1, according to CB Insights. Shoppers may have eased their online buying habits to a degree, but brick-and-mortar stores aren’t immune to the longevity of digital transformation. However, in-store technology and innovation aren’t exactly dead.
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